Blog and Industry Insights | WMG International (adWMG)

adWMG Is Now an Authorized Google Buyer

Becoming an Authorized Google Buyer is a significant milestone for ...

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Using CTV to Boost Mobile App Installs

The convergence of gaming consoles, CTV, and mobile ecosystems has ...

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Why Programmatic In‑Console Game Advertising Is a Great Opportunity

Console gamers on Xbox and PlayStation represent some ...

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Simplifying the GDPR, CMP and TCF

As we know, programmatic advertising is primarily built on ...

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Page CPM: Be Aware of Fake eCPM

The material is primarily aimed at ...

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CTV Demand Integration for Publishers, VAST vs openRTB

Over the past decade, the CTV market has ...

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Programmatic advertising inside Xbox/Playstation games

Interest in the Programmatic Advertising industry is growing every ...

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Are you ready to Supply Chain Object?

This is not a secret that most of advertising demand comes from...

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Facebook introduced a tool to battle unauthorized embedded content

This week, Facebook has introduced a new tool “Rights Manager” that allows...

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Amazon introduces Twitch inventory in Amazon Advertising

Here is some good news for those, who market products and services to the...

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