PGC London 2026 insights into the future of gaming advertising

Over two focused days, conversations reflected a market in active transition, moving from theory to practical approaches to user acquisition, programmatic advertising, and cross-platform growth. These exchanges highlighted what is delivering results today and how gaming advertising strategies continue to evolve across regions and formats.

📍 London, UK — January 2026

Pocket Gamer Connects London once again proved to be a key meeting point for the global gaming and mobile ecosystem and adWMG was glad to be part of it.

Across two focused days, our team took part in dozens of one on one meetings with publishers, UA teams and platform partners, discussing practical approaches to user acquisition, programmatic advertising and cross platform growth across mobile and console environments. The event created space for open and direct conversations around what is working in the market today and what will define growth strategies tomorrow.

For adWMG, PGC was not about formal presentations but about working discussions that allow teams to compare strategies, validate assumptions and better understand how advertising in gaming is evolving across regions and formats.

Represented by Maksym Kovalenko, Koray Fuat and Lewis Horgan, adWMG used the event to strengthen existing partnerships and open new collaboration opportunities across key markets.

We are grateful to everyone who took the time to meet with us and share their perspectives. These exchanges continue to shape how we build products, partnerships and scalable advertising solutions for the gaming industry.

The insights gained at PGC will guide our next phase as we continue developing scalable advertising solutions for the gaming market.