Ad Manager publishers can earn revenue with the help of third-party providers, Google MCM Partners, who can consult, represent, and manage networks or inventory on their behalf.
Publishers can delegate management of their Ad Manager network to MCM Partners upon request. This establishes a parent-child relationship, where the network that requested access is the “parent publisher”, and the network that has granted them access is the “child publisher.”
Review available delegation types
|Manage Account||Manage Inventory|
|Summary||Parent publishers (Google MCM Partner) gain access to child publisher accounts to help the child monetize their inventory.||Parent publishers have inventory delegated to them by child publishers to monetize on the child’s behalf.|
|Invitation||A child publisher receives an invitation from a parent publisher.|
(Optional) Agree on a revenue share ranging from 0% to 100%. This revenue share is applied to each child account managed by the parent publisher when payment is routed through Google.*
|A child publisher receives an invitation from a parent publisher. When accepted, the parent publisher manages specific delegated inventory.|
|Account access||The parent MCM publisher has access to the child account, except for billing information.Child publishers can be managed by up to one parent.||The parent publisher does not have access to the child’s account. Child publishers can have up to 15 parents managing their inventory.|
|Trafficking||The parent publisher, MCM partner, manages all inventory in the child publisher’s account.All settings can be found in the child’s account. Managed inventory is limited to features available in Child account||The parent MCM publisher manages all delegated ad requests from within the parent’s account.All settings can be found in the parent account and the child publisher has no visibility to those settings.|
|Tagging||Child publishers use their own Google Ad Manager tags.||Child publisher uses the parent publisher’s Ad Manager tags including an identifier for the Child account.|
|Payment||Both Child and parent publishers receive the pre-agreed upon revenue share via auto-payment. Google Ad Manager resellers receive 100% of the child publisher earnings, as part of the reseller model.||Parent publishers receive full payment for Google monetization.Payment information should be ready around the 15th of the month, or the next business day after the previous month’s closure.|
* There is an exception for Google Ad Manager resellers.