Insights

Header Bidding growth 2020

At this period, currently, advertising revenue using the new header bidding technology has increased by 61%.   This year, more than 64% of the funds intended for advertising with the new technology

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RTB ecosystem

The hardest part in RTB terminology is to learn a large number of three-letter combinations that make up the basic concepts in RTB. Demand Side Platform (DSP) is an auction for advertisers,

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