Insights
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Nataly Gusak Senior Programmatic Ad Manager . (Created by WMG International) This is not a secret that most of advertising demand comes from Google and more than a half of the traffic
WMG International – Google MCM Partner
Ad Manager publishers can earn revenue with the help of third-party providers, Google MCM Partners, who can consult, represent, and manage networks or inventory on their behalf. Publishers can delegate management of
Facebook introduced a tool to battle unauthorized embedded content
This week, Facebook has introduced a new tool “Rights Manager” that allows content makers and rights holders (the latter in particular) to protect and manage their photos on Facebook and Instagram. In
Amazon introduces Twitch inventory in Amazon Advertising
Here is some good news for those, who market products and services to the gaming audience: Twitch advertising inventory is now available on the Amazon Advertising Platform. Effectively September 14th, the advertisers
Facebook to cease Audience Network tool support in iOS 14, hurting small publishers’ revenue
Facebook announced that it is preparing for a huge change in light of Apple’s upcoming iOS 14 release, which is expected to roll out a crucial data privacy update. Starting from iOS 14, the operating system would need users’ permission to collect data and share it with the third-party services.
TikTok Boom
TikTok earned $ 200 to $ 300 million in advertising worldwide last year, and this year it plans to raise up to $500 million in the United States, “The Information” reports. Optimistic
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