Insights

$50 billion cut

New forecasts based on data from 96 markets around the world represent a decrease of $ 96.4 billion from the previous global WARC forecast of 7.1% growth in February 2020.

Read More »

Advertising forecast for 2020.

The year 2020 can bring major changes into advertising technology. You can judge this by the latest statements by Google that the company stops using third-party cookies from Chrome for at least the next two years.

Read More »

Header Bidding growth 2020

At this period, currently, advertising revenue using the new header bidding technology has increased by 61%.   This year, more than 64% of the funds intended for advertising with the new technology

Read More »

RTB ecosystem

The hardest part in RTB terminology is to learn a large number of three-letter combinations that make up the basic concepts in RTB. Demand Side Platform (DSP) is an auction for advertisers,

Read More »