Insights

Advertising forecast for 2020.

The year 2020 can bring major changes into advertising technology. You can judge this by the latest statements by Google that the company stops using third-party cookies from Chrome for at least the next two years.

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Header Bidding growth 2020

At this period, currently, advertising revenue using the new header bidding technology has increased by 61%.   This year, more than 64% of the funds intended for advertising with the new technology

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RTB ecosystem

The hardest part in RTB terminology is to learn a large number of three-letter combinations that make up the basic concepts in RTB. Demand Side Platform (DSP) is an auction for advertisers,

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