Header Bidding

WMG’s Header Bidding monetization platform is based on prebid technology. Supporting inApp and Server to Server side (s2s), our solutions are aimed at increasing revenue for publishers.

Bidding Auction

Header bidding is a way for publishers to have a simultaneous auction between all bidders.

Allocating the tag on the website while the page is loading, all supported Header Bidding SSPs, trading desks and ad exchanges participate in the auction. This means that all the demand sources are betting at the same time and the publisher selects a winner with the most favorable price and targeted audience ad.

Benefits

Real-Time
Auction

Access to Unlimited
Quantity of DSPs

First Price
Auction

Floor Price
Adjustment

Transparent
Ecosystem

Time-Out
Set Up

In Header Bidding
We Trust

Header Bidding is the most common resource used by the top 1,000 websites in the United States, which together constitute 86% of the overall internet resources and platforms of the U.S. market. Header Bidding usage is continuously increasing around the world.

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Use Header Bidding

Let's Rock Header
Bidding

How does it work?

WBID

WMG ad server is a complete solution for monetizing traffic, managing advertising campaigns and optimizing profit for sites.

  • Media Buying services
  • Header Bidding Solution
  • Prebid Analytics Module
  • inApp Monetization
  • OpenRTB Integration
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