Open Bidding (EBDA) is Google’s header bidding product. It allows publishers to invite high-quality third-party exchanges, build a real-time auction, and receive the highest bids through server-to-server connections.
Open Bidding (EBDA) was launched to compete with traditional Prebid.org header bidding, and achieves the better monetization performance.
Header bidding VS OpenBidding
In short, there are benefits and disadvantages in using each type of bidding. Generally speaking, Open Bidding (EBDA) is easier to use, but Header Bidding provides greater depth for its users.
Open Bidding (EBDA) is easier and faster to implement than traditional header bidding. Publishers can use their existing AdManager tags on their websites or inApp (available for an SDK implementation as well).
Header Bidding, on the other hand, is a more complicated opensourced technology that allows publishers and tech vendors to create an almost unlimited bidding and reporting functionality. The number of Header Bidding exchanges exceed 100 demand sources, and there are hundreds of tech vendors worldwide who create Header Bidding solutions. There are also more
TOP 15 Open Bidding Demand Yield Partners