Open Bidding (EBDA) is Google’s header bidding product. It was launched to compete with traditional Prebid.org header bidding. OpenBidding (EBDA) allows publishers to invite a hight quality third-party exchanges, build a real time auction and get
a maximum bids through server-to-server connection for achieving the best monetization performance.
Header bidding VS OpenBidding
Open Bidding (EBDA) is more simple to implement than traditional header bidding, having some benefits and disadvantage at the same time. First of all it’s faster, publishers can use existing AdManager tags on website or inApp (available for an SDK implementation as well). Header Bidding is much more complicated open sourced technology which allows publishers and tech vendors create an almost unlimited bidding and reporting functionality. The number of Header Bidding exchanges exceed 100 demand sources. The hundreds of tech vendors create HB solutions worldwide. Significant numbers of analytics metrics allow supply providers receive a maximum information about their audience monetization. It gives publishes a full flexibility to create and manage their demand sources.
TOP 15 Open Bidding Demand Yield Partners