As a European-based company, WMG is in compliance with European cyber laws, and implements the European trends of the ad tech industry. We joined the IAB Standard of GDPR compliance with the common aim to create honest and transparent advertising ecosystems. WMG’s main focus is to give control to individuals over their personal data and
simplify the regulatory environment for international businesses by unifying the regulations within the European Union (EU).

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GDPR is a European privacy law approved by the European Commission. It regulates how organizations may obtain, use, and store the personal data of EU residents. Being implemented on May 25, 2018, onwards, these measures have made a huge impact on businesses regarding the ways the businesses handle customer data.