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Facebook introduced a tool to battle unauthorized embedded content
Posted on 24.09.202001.09.2021

Facebook introduced a tool to battle unauthorized embedded content

This week, Facebook has introduced a new tool “Rights Manager” that allows content makers and rights holders (the latter in particular) to protect and manage their photos on Facebook and Instagram. In 2016 a similar technology was launched, aiming on detecting and putting down stolen video content. The cool thing about Rights Manager in 2020, […]

Facebook to cease Audience Network tool support in iOS 14, hurting small publishers’ revenue
Posted on 07.09.202001.09.2021

Facebook to cease Audience Network tool support in iOS 14, hurting small publishers’ revenue

Facebook announced that it is preparing for a huge change in light of Apple’s upcoming iOS 14 release, which is expected to roll out a crucial data privacy update. Starting from iOS 14, the operating system would need users’ permission to collect data and share it with the third-party services.

TikTok Boom
Posted on 25.06.202001.09.2021

TikTok Boom

TikTok earned $ 200 to $ 300 million in advertising worldwide last year, and this year it plans to raise up to $500 million in the United States, “The Information” reports. Optimistic forecasts and sales goals are far from being real in growth predictors. However, these numbers indicate tremendous growth for the still-nascent social platform […]

8 out of 10 Americans do not trust the content moderation on social networks.
Posted on 23.06.202001.09.2021

8 out of 10 Americans do not trust the content moderation on social networks.

Americans have little faith that social media companies will appropriately moderate content on their platforms, according to a new survey by the Knight Foundation and Gallup. According to a survey that was released today, 84% of Americans say that “they don’t really trust social networks to make the right decisions about what people can post […]

Marketing specialists pay higher rates for social video as demand returns
Posted on 16.06.202001.09.2021

Marketing specialists pay higher rates for social video as demand returns

CPM increasing of advertising in the content of publishers on social networks is the first sign that the demand among marketers is growing, although it is still not as high as to the pandemic level. It’s not clear that CPM will rise even more during the summer months amid typical seasonality, according to Digiday, but […]

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