Nataly Gusak Senior Programmatic Ad Manager This is not a secret that most of advertising demand comes from Google and more than a half of the traffic is monetized by Ad Manager, AdMob or AdSense. Most of the advertising companies may face with the decrease in selling their inventory recently and this might be caused […]
Here is some good news for those, who market products and services to the gaming audience: Twitch advertising inventory is now available on the Amazon Advertising Platform. Effectively September 14th, the advertisers can now buy ads programmatically on Amazon’s main advertising platform. Before, the purchasing process was a more manual one with a bunch of […]
California is about to start enforcing its comprehensive privacy law in less than a month IAB Tech Lab has released a new specification to address the underlying problem of data deletion. CCPA gives Internet users the right to require the publisher or provider to delete the data collected on them. The publisher or supplier has […]
Previously, the only way consumers could access their inventory was through the Samsung Ads platform. The tests began last year and continued in the first quarter. Although Samsung Ads did not intend to add features for the programmatic industry in the midst of a pandemic, current market conditions are favorable for its implementation. The supply […]
For the report, 151 advertisers were surveyed, with 36% of responses from marketers and 64% of agency leaders. A return to costs is a positive news for media companies that rely on advertising sales, but the results also indicate how the recession caused by the health crisis can have a longer lasting effect because the […]
IMA VPAID adapter changes the domain and will be the ambassador of a new place from September 2020.
New forecasts based on data from 96 markets around the world represent a decrease of $ 96.4 billion from the previous global WARC forecast of 7.1% growth in February 2020.
Better Ads Standards will be updated in a web browser in August. Earlier this year, Google shocked the online advertising ad tech world by announcing that it would not support third-party cookies in its dominant Chrome web browser starting in 2022, which would disable the basic advertising targeting mechanisms. Policy update news has caused concern […]
Programmatic auction is an option to buy a huge amount of display advertising that appears only to a certain circle of people. This method, as well as contextual advertising records are placed only on certain websites or other online sites. Operating principle. Programmatic advertising has been around for a very long time and its […]
IAB Europe conducted an unusual study of user attitudes towards the market for programmatic advertising in Europe. What results did we get? Have we received answers to the main questions: what are the motives of advertisers, publishers and agencies that encourage them to invest in this segment? Which formats are preferred? And which operating models, […]