Nataly Gusak Senior Programmatic Ad Manager This is not a secret that most of advertising demand comes from Google and more than a half of the traffic is monetized by Ad Manager, AdMob or AdSense. Most of the advertising companies may face with the decrease in selling their inventory recently and this might be caused […]
Here is some good news for those, who market products and services to the gaming audience: Twitch advertising inventory is now available on the Amazon Advertising Platform. Effectively September 14th, the advertisers can now buy ads programmatically on Amazon’s main advertising platform. Before, the purchasing process was a more manual one with a bunch of […]
At this period, currently, advertising revenue using the new header bidding technology has increased by 61%. This year, more than 64% of the funds intended for advertising with the new technology are aimed for video content. In this regard, it makes sense to determine which cross-platform partner will bring the greatest amount of profit, […]
