Posted on

Amazon introduces Twitch inventory in Amazon Advertising

Here is some good news for those, who market products and services to the gaming audience: Twitch advertising inventory is now available on the Amazon Advertising Platform. Effectively September 14th, the advertisers can now buy ads programmatically on Amazon’s main advertising platform. Before, the purchasing process was a more manual one with a bunch of […]

Posted on

Header Bidding growth 2020

At this period, currently, advertising revenue using the new header bidding technology has increased by 61%.   This year, more than 64% of the funds intended for advertising with the new technology are aimed for video content. In this regard, it makes sense to determine which cross-platform partner will bring the greatest amount of profit, […]