The year 2020 can bring major changes into advertising technology. You can judge this by the latest statements by Google that the company stops using third-party cookies from Chrome for at least the next two years.
At this period, currently, advertising revenue using the new header bidding technology has increased by 61%. This year, more than 64% of the funds intended for advertising with the new technology are aimed for video content. In this regard, it makes sense to determine which cross-platform partner will bring the greatest amount of profit, […]
The hardest part in RTB terminology is to learn a large number of three-letter combinations that make up the basic concepts in RTB. Demand Side Platform (DSP) is an auction for advertisers, a technology company that trades with SSP / Ad Exchanges, etc. The DSP itself usually does not have an interface for buying and […]
RTB is a technology for advertising goods and services in real time: all actions that precede the receipt of advertising by a user occur during the loading of a web page. The essence of the process To say it more simply, this is an exchange platform that provides three-way contact: – an advertiser that […]
Programmatic auction is an option to buy a huge amount of display advertising that appears only to a certain circle of people. This method, as well as contextual advertising records are placed only on certain websites or other online sites. Operating principle. Programmatic advertising has been around for a very long time and its […]
It’s not the right thing to say that programmatic advertising is a new solution. However, due to the fact that for many marketing specialists’ other objects are a priority, it has become less significant. As for the key trends, they are as follows: 1. The growth of expenses in the field eMarketer published data according […]
Zenith Media Agency has developed a scenario for the further development of the advertising market. This forecasting in particular covered the algorithmic purchase of advertising (programmatic). This method of purchasing advertising is characterized by buying impressions through auto-sites, and not through the advertiser personally (as an example, advertising on the Google Ads service). The text […]