adwmg.com
  • Publishers
    • Monetization Platform
    • Facebook Audience Network
    • Revenue Calculator
    • Ad Exchange
    • Adapters
  • Advertisers
  • Products
    • WBID
    • WPlayer
  • Resourses
    • Header Bidding
    • Open Bidding
    • Insights
    • GDPR
    • Wiki
  • About
  • Contact Us
  • EnglishEnglish
    • EnglishEnglish
    • Русский
    • EspañolEspañol
Login
8 out of 10 Americans do not trust the content moderation on social networks.
Posted on 23.06.202001.09.2021

8 out of 10 Americans do not trust the content moderation on social networks.

Americans have little faith that social media companies will appropriately moderate content on their platforms, according to a new survey by the Knight Foundation and Gallup. According to a survey that was released today, 84% of Americans say that “they don’t really trust social networks to make the right decisions about what people can post […]

IAB Tech Lab Launches Delete Data Specification Before CCPA
Posted on 18.06.202001.09.2021

IAB Tech Lab Launches Delete Data Specification Before CCPA

California is about to start enforcing its comprehensive privacy law in less than a month IAB Tech Lab has released a new specification to address the underlying problem of data deletion. CCPA gives Internet users the right to require the publisher or provider to delete the data collected on them. The publisher or supplier has […]

52% of advertisers are planning to increase spending this summer
Posted on 09.06.202001.09.2021

52% of advertisers are planning to increase spending this summer

For the report, 151 advertisers were surveyed, with 36% of responses from marketers and 64% of agency leaders. A return to costs is a positive news for media companies that rely on advertising sales, but the results also indicate how the recession caused by the health crisis can have a longer lasting effect because the […]

$50 billion cut
Posted on 02.06.202002.06.2020

$50 billion cut

New forecasts based on data from 96 markets around the world represent a decrease of $ 96.4 billion from the previous global WARC forecast of 7.1% growth in February 2020.

Advertising forecast for 2020.
Posted on 10.05.202012.05.2020

Advertising forecast for 2020.

The year 2020 can bring major changes into advertising technology. You can judge this by the latest statements by Google that the company stops using third-party cookies from Chrome for at least the next two years.

Header Bidding growth 2020
Posted on 08.05.202012.05.2020

Header Bidding growth 2020

At this period, currently, advertising revenue using the new header bidding technology has increased by 61%.   This year, more than 64% of the funds intended for advertising with the new technology are aimed for video content. In this regard, it makes sense to determine which cross-platform partner will bring the greatest amount of profit, […]

RTB ecosystem
Posted on 07.05.202012.05.2020

RTB ecosystem

The hardest part in RTB terminology is to learn a large number of three-letter combinations that make up the basic concepts in RTB. Demand Side Platform (DSP) is an auction for advertisers, a technology company that trades with SSP / Ad Exchanges, etc. The DSP itself usually does not have an interface for buying and […]

Real-Time Bidding – The Role of the Definition
Posted on 05.05.202015.05.2020

Real-Time Bidding – The Role of the Definition

RTB is a technology for advertising goods and services in real time: all actions that precede the receipt of advertising by a user occur during the loading of a web page.   The essence of the process To say it more simply, this is an exchange platform that provides three-way contact: –        an advertiser that […]

Programmatic advertising: how effective is it?
Posted on 25.04.202012.05.2020

Programmatic advertising: how effective is it?

Programmatic auction is an option to buy a huge amount of display advertising that appears only to a certain circle of people. This method, as well as contextual advertising records are placed only on certain websites or other online sites. Operating principle.   Programmatic advertising has been around for a very long time and its […]

Programmatic development and where the wind blows
Posted on 22.04.202012.05.2020

Programmatic development and where the wind blows

It’s not the right thing to say that programmatic advertising is a new solution. However, due to the fact that for many marketing specialists’ other objects are a priority, it has become less significant. As for the key trends, they are as follows: 1. The growth of expenses in the field eMarketer published data according […]

Categories

  • 2020 (11)
  • Category (1)
  • Google (2)
  • Header Bidding (3)
  • no category (1)
  • Programmatic (11)
  • RTB (1)
  • Social Network (5)
  • Uncategorized (1)

Recent posts

  • Are you ready to Supply Chain Object?
  • WMG International – Google MCM Partner
  • Facebook introduced a tool to battle unauthorized embedded content
  • Amazon introduces Twitch inventory in Amazon Advertising
  • Facebook to cease Audience Network tool support in iOS 14, hurting small publishers’ revenue

USA

1801 Century Park East, 24th floor, Los Angeles, CA, 90067

Ukraine

01021 Kiev, Klovskiy descent 7a

Download MediaKit
icons1 icons1

Menu

  • Home
  • WBID
  • WPlayer
  • Publishers
    • Facebook Audience Network
    • Revenue Calculator
    • Ad Exchange
    • Adapters
  • Advertisers
  • Resources
    • Header Bidding
    • Open Bidding
    • Insights
    • GDPR
    • Wiki
  • About
  • Contact
  • Contact Us

    • @2022 WMG International. All rights reserved.

      Privacy Policy Make Payment

      All materials featured on this site are is licensed under a Creative Commons Attribution 4.0 International