Americans have little faith that social media companies will appropriately moderate content on their platforms, according to a new survey by the Knight Foundation and Gallup. According to a survey that was released today, 84% of Americans say that “they don’t really trust social networks to make the right decisions about what people can post […]
California is about to start enforcing its comprehensive privacy law in less than a month IAB Tech Lab has released a new specification to address the underlying problem of data deletion. CCPA gives Internet users the right to require the publisher or provider to delete the data collected on them. The publisher or supplier has […]
For the report, 151 advertisers were surveyed, with 36% of responses from marketers and 64% of agency leaders. A return to costs is a positive news for media companies that rely on advertising sales, but the results also indicate how the recession caused by the health crisis can have a longer lasting effect because the […]
New forecasts based on data from 96 markets around the world represent a decrease of $ 96.4 billion from the previous global WARC forecast of 7.1% growth in February 2020.
The year 2020 can bring major changes into advertising technology. You can judge this by the latest statements by Google that the company stops using third-party cookies from Chrome for at least the next two years.
At this period, currently, advertising revenue using the new header bidding technology has increased by 61%. This year, more than 64% of the funds intended for advertising with the new technology are aimed for video content. In this regard, it makes sense to determine which cross-platform partner will bring the greatest amount of profit, […]
The hardest part in RTB terminology is to learn a large number of three-letter combinations that make up the basic concepts in RTB. Demand Side Platform (DSP) is an auction for advertisers, a technology company that trades with SSP / Ad Exchanges, etc. The DSP itself usually does not have an interface for buying and […]
RTB is a technology for advertising goods and services in real time: all actions that precede the receipt of advertising by a user occur during the loading of a web page. The essence of the process To say it more simply, this is an exchange platform that provides three-way contact: – an advertiser that […]
Programmatic auction is an option to buy a huge amount of display advertising that appears only to a certain circle of people. This method, as well as contextual advertising records are placed only on certain websites or other online sites. Operating principle. Programmatic advertising has been around for a very long time and its […]
It’s not the right thing to say that programmatic advertising is a new solution. However, due to the fact that for many marketing specialists’ other objects are a priority, it has become less significant. As for the key trends, they are as follows: 1. The growth of expenses in the field eMarketer published data according […]